Realtors – Be a Specialist, not a Generalist

We have all heard the saying “Jack of all trades, master of none.” Unfortunately, when it comes to business, many people succumb to this exact flaw. In the real estate industry, it is impossible to be an expert in everything – the trick is to embrace your specialty and become the respected name when it comes to that specific niche. Being a generalist in the industry will not make you rise above the rest, being a specialist will.